We are delighted to announce the launch of Icon’s next five year strategy 2017 – 2021. On behalf of Icon’s Board of Trustees, we would like to extend our thanks to everyone who contributed to the
This is the culmination of a process in which the strategy has been honed and developed through consultation with members. We are glad to say that from the outset members overwhelmingly endorsed the draft aims. As members are key to successful delivery of the strategy, this provides a strong foundation to reach our goals and make our collective aspirations a reality.
In our membership consultation, earlier this year, more than two hundred responses were received and the feedback was generally very positive. Feedback was carefully reviewed and integrated into the revision of the draft to produce this final iteration of the strategy. Based on elements of the feedback, Trustees worked to refine the language used, make it more inclusive of members, and to enhance the way Icon presents itself visually through images.
This strategy emphasises influence and advocacy, underscoring the outward-facing role of the organisation – highlighted in the membership survey as one of the main reasons for members joining Icon in the first place. The strategy also includes a particular emphasis on support for raising standards in the care of cultural heritage, promoting the value of high-quality conservation to all our partners and the public, and supporting members to develop and share their skills with others, including volunteers. The third strand focuses on broadening engagement in conservation on the part of a wider cross-section of society, developing new routes into the profession as well as attracting new members, supporters and friends to Icon.
The strategy sets a strong direction that will help us all to pull together, focus on our key areas of activity and enable us to respond to the challenges and changes that the next few years may bring.
We will be sending the strategy to our external stakeholders and promoting it via our media platforms. Please do help us to increase awareness of conservation by sharing it and passing it on to anyone you think may be interested.
Icon, the Institute of Conservation